A masterful track record.

A masterful track record of building outcomes with unprecedented impact.

Case Studies

Featured Case Studies

The legacy that forged the leader. Explore the trajectory and case studies that our Chief Strategy Officer & Founder has achieved over the years, serving as the foundational path that gave rise to Bridgepoint Executives.

Case Studies Library
Prime Minister of Canada’s Press Conference at Stadium Yards
Prime Minister of Canada’s Press Conference at Stadium Yards

In early 2025, the Prime Minister’s Office was seeking a location in Edmonton for a high-profile national housing announcement. The press conference would unveil a major new policy…

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National Brand Transformation at Rohit Group
National Brand Transformation at Rohit Group

This brand transformation was essential as Rohit Group had entered a new stratosphere as a real estate organization…

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AI Partnership with Google and Queen's University
AI Partnership with Google and Queen's University

Recently, I was able to stamp 'project complete' on a remarkable collaboration with Google, leading a project team…

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Building brand, relevance, and value.

▸ Brand Transformation

Case Studies Library
Prime Minister of Canada’s Press Conference at Stadium Yards
Prime Minister of Canada’s Press Conference at Stadium Yards

In early 2025, the Prime Minister’s Office was seeking a location in Edmonton for a high-profile national housing announcement. The press conference would unveil a major new policy…

Read more →
Case Studies Library
National Brand Transformation at Rohit Group
National Brand Transformation at Rohit Group

This brand transformation was essential as Rohit Group had entered a new stratosphere as a real estate organization…

Read more →
Branding the City of Edmonton Light Rail Transit (LRT) Lines
Branding the City of Edmonton Light Rail Transit (LRT) Lines

Historically, the light rail transit (train) network within Edmonton consisted of being a single line spanning north to south. With a new line in development…

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Public Transit Ad Campaign with Colleen Brown and Mayor Don Iveson
Public Transit Ad Campaign with Colleen Brown and Mayor Don Iveson

With a large proportion of commuters engaged in social media and actively shaping the reputation of Edmonton Transit, the need was clear…

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Public Transit Loyalty Program with LoyaltyOne AIR MILES®
Public Transit Loyalty Program with LoyaltyOne AIR MILES®

After assessing loyalty partner opportunities at the national level, developing an extensive business case…

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New Public Transit Brand Advertising Platform
New Public Transit Brand Advertising Platform

To better target and resonate with market segments, Nathan led development, as well as the go-to-market strategy, for a new adverting platform and corporate slogan. The brand strategy involved…

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Transforming people, process and technology.

▸ Digital Transformation

Case Studies Library
AI Partnership with Google and Queen's University
AI Partnership with Google and Queen's University

Recently, I was able to stamp 'project complete' on a remarkable collaboration with Google, leading a project team…

Read more →
Case Studies Library
Applied AI to Rethink City Recreation Memberships
Applied AI to Rethink City Recreation Memberships

By 2021, the City of Edmonton’s recreation membership suite, had reached market maturity and started to decline.

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ERP Roadmap Design and Funding Approval
ERP Roadmap Design and Funding Approval

Following a five-year implementation of an ERP / CRM system at the City of Edmonton, strategic priority shifted to ensuring ongoing effectiveness and relevance of the investment…

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ERP Implementation and Product Ownership
ERP Implementation and Product Ownership

After a 20-year run with a fully matured IT platform, it was time to replace the recreation and attractions ERP / CRM enterprise system.

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Transit Text and Ride Service Implementation and Product Ownership
Transit Text and Ride Service Implementation and Product Ownership

Nowadays, it is almost unfathomable to think of smartphones as an emerging technology. However, back in 2010, when just 64 percent of the Edmonton Transit…

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Transit e-Commerce Modernization
Transit e-Commerce Modernization

Managing strategic marketing, digital transformation and customer experience for Edmonton Transit, Nathan led…

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▸ Strategy Transformation

Bringing strategy to life.

Case Studies Library
Enterprise Strategic Planning at Rohit Group
Enterprise Strategic Planning at Rohit Group

Rohit Group’s rapid growth exposed a critical gap, without an internal strategic management framework, strategy remained fragmented and dependent on external consultants.

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National Marketing Strategy at Rohit Group
National Marketing Strategy at Rohit Group

Under Nathan's leadership as the first VP of Marketing, the company underwent a foundational shift, moving from a decentralized marketing model to one more strategic in nature.

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CX + CRM Strategy in Public Sector
CX + CRM Strategy in Public Sector

Operating within a competitive marketplace, where a refined customer experience and purposeful application of technology are so critical to success…

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Business Planning in the Public Sector
Business Planning in the Public Sector

Faced with a common organizational challenge of driving the business plan out of the ivory tower and into the day-to-day operations of the business…

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