Client
FAQs

Understanding Fractional Executive Support

  • A fractional executive is a seasoned leader who integrates directly into your company as a part-time member of your leadership team. Unlike a traditional consultant who offers recommendations, our executive takes on direct accountability and execution responsibility. They establish the strategic direction, drive long-term initiatives, and implement the plans they devise, ensuring sustained operational momentum and concrete results.

  • Fractional support is perfect for SMEs because it provides top-tier strategic expertise at a fraction of the cost and commitment of a full-time executive. Growing businesses urgently need high-level strategic direction to unify growth functions (like digital and marketing). We allow you to access battle-tested leadership, quickly fill critical strategic gaps, and scale your leadership capacity as your business grows.

  • A fractional executive is a deployable C-suite leader (e.g., fractional CMO, Head of Strategy, or Head of Digital) who works within your company on a part-time or project basis. Instead of hiring a costly, full-time senior executive, we provide the specific capacity and expertise needed to drive execution and deliver key projects, such as strategic marketing plan development or technology roadmap delivery, without the long-term overhead. We embed directly into your team to ensure continuity and momentum.

  • Bridgepoint Executives specializes in the critical strategic growth functions that define modern SME success. Our primary focus is on establishing and executing your corporate strategy while ensuring alignment with digital, analytics, and marketing capabilities. We provide the C-suite capacity to bridge the gap between ambitious vision and day-to-day operations.

  • Clients can expect rapid, measurable improvements focused on clarity and execution:

    1. A clear, actionable corporate strategy with alignment across the organization.

    2. Increased operational momentum by bridging strategic execution gaps.

    3. A defined mid-term playbook that translates vision into measurable, accountable projects.

    4. Capacity addition to your existing leadership team, allowing founders / CEOs to focus on core responsibilities.

  • Our executive quickly moves from diagnosis (assessing current state, market position, and resources) to delivery of a codified strategy. We elevate strategy by defining a clear, actionable vision, prioritizing initiatives with the highest impact, and creating the operational framework required for the existing team to execute effectively. We ensure strategy is not just a document, but a measurable, executed plan.

  • The core challenge for growing SMEs is often misalignment between functional efforts and the corporate goal. Our executive provides the strategic leadership to unify these functional VPs/Directors. They ensure that digital investments, analytics efforts, and marketing spend are all directly contributing to the primary corporate growth objectives defined in the strategic playbook.

  • Our fractional executive is an expert integrator. They are brought in to add strategic capacity and expertise—not to replace internal talent. They act as the C-suite mentor and strategy driver, elevating the skills of current VPs or Directors while taking on the highest-level strategic burden. The goal is collaborative integration that empowers the internal team to succeed within a newly established, high-velocity operational framework.

  • The initial diagnosis is a rapid deep dive focused on identifying immediate strategic gaps, key growth constraints, quick-win opportunities, and resource bottlenecks. It involves interviews with key stakeholders and a review of existing data / systems, culminating in a high-level 90-day action plan (the Strategic Playbook) designed to deliver immediate results and establish strategic accountability.

  • ‍Our process is built for speed. Once the discovery phase is finalized, the executive can be fully engaged, executing the initial diagnosis, and working towards stabilizing the strategic function within 7 to 10 days. This rapid deployment eliminates the long lead times and onboarding friction associated with traditional executive searches.

  • Success is measured by mutually agreed-upon key performance indicators (KPIs) established by the executive during the initial diagnosis. These KPIs are tied directly to corporate strategy goals and may include metrics like: Revenue growth percentage, improvements in operational efficiency tied to strategic initiatives, and the successful completion of key projects outlined in the Strategic Playbook.

Integration with Your Organization

  • We bridge the gap between high-level planning and on-the-ground execution. Our approach ensures alignment by providing specific deliverables under our corporate strategy services, including:

    • Strategic planning and Business planning to set the right course.

    • Performance management and reporting to track KPIs daily.

    • Business performance audits to validate current operations and find immediate wins.

    • Budget planning and development to ensure resources match strategic priorities.

  • We provide immediate executive capacity to resolve specific technology and data friction points. Our services are deployable à la carte and are not always sequential, you engage us for the precise deliverable you need right now:

    • If you need diagnosis: We perform an independent MarTech stack audit or data pipeline audit to identify waste and systemic issues. This is a standalone, high-value assessment.

    • If you need planning: We can be engaged to develop a technology roadmap, or to create the necessary AI pilot project business case to justify a single new investment.

    • If you need execution support: We deliver crucial change management planning to secure user adoption for initiatives already underway.

    Our value is providing the exact senior expertise required, whether the solution is an audit, a plan, or hands-on change delivery.

  • We transform your marketing function by installing the strategic framework necessary for predictable demand generation. Our marketing strategy services focus on establishing clear, measurable deliverables:

    • We begin with a situational analysis and marketing performance audit to assess the current state.

    • We develop your strategic marketing plan and detailed annual tactical plan, ensuring every dollar spent ties directly to revenue goals.

    • We use market insights and segmentation to focus efforts where they yield the highest return, ensuring marketing spend becomes an investment.

  • Change is primarily an execution challenge. Within our digital / technology strategy services, we specialize in managing the human element of transformation. We provide dedicated change management planning and delivery expertise to overcome organizational resistance, secure executive buy-in, and ensure new technologies or strategic processes, like those resulting from a technology roadmap, are successfully adopted and sustained by your existing team. Prosci is the change management methodology that we use for delivery.

  • We deliver both. Unlike traditional consulting firms that stop after delivering a slide deck, our fractional model is inherently focused on doing. We are retained to develop and deliver key plans, including strategic marketing plan delivery, annual tactical plans delivery, and driving change management delivery. Our value is in adding the senior capacity needed to ensure the strategy we diagnose gets implemented and achieves momentum.

Fractional Strategy, Digital, and Marketing Solutions

Service Investment and Value

  • Our engagements are primarily structured around a predictable monthly retainer model. This ensures you have consistent access to the strategic executive's time, leadership, and experience. This structure often covers the executive's direct involvement in the diagnosis, strategic playbook delivery, and sustained part-time leadership. This avoids the unpredictable costs associated with hourly consulting or the immense financial commitment of a full-time executive.

  • The total investment is highly customized and is primarily determined by three key factors:

    1. Scope of Work: The complexity of your strategic challenge and the urgency of the growth functions (strategy, digital, analytics, marketing) needing immediate attention.

    2. Time Commitment: The estimated number of dedicated days or hours required per month to achieve the desired operational momentum and strategic goals.

    3. Engagement Duration: Whether the focus is solely on the initial, intense mid-term playbook delivery, or on a longer mandate for sustained execution and team mentoring.

  • Hiring a Bridgepoint executive provides C-suite expertise for a fraction of the true cost of a full-time senior hire. You gain immediate access to proven experience without the expenses of a full annual salary, bonuses, benefits packages, recruitment fees, or lengthy onboarding processes. This model transforms executive expertise from a massive, fixed annual cost into an agile, strategic operational expenditure.

  • The ROI is measured through the acceleration of your corporate strategy and the creation of operational momentum. During the initial phase, we jointly establish quantifiable metrics (KPIs) tied to revenue growth, operational efficiency improvements, and the successful implementation of high-impact strategic projects. The investment is justified by the speed, clarity, and reduced risk our executive brings to achieving these critical objectives.

  • Our focus is always on aligning our success with yours. While our standard model uses a fixed monthly retainer for predictability, we are open to discussing performance-based incentives or success fees that are directly tied to the achievement of significant, measurable milestones defined in the Strategic Playbook. This ensures a true partnership focused on mutual growth and results.

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