Applied AI to Rethink City Recreation Memberships
By 2021, the City of Edmonton’s recreation membership suite, had reached market maturity and started to decline.
ERP Roadmap Design and Funding Approval
Following a five-year implementation of an ERP / CRM system at the City of Edmonton, strategic priority shifted to ensuring ongoing effectiveness and relevance of the investment…
ERP Implementation and Product Ownership
After a 20-year run with a fully matured IT platform, it was time to replace the recreation and attractions ERP / CRM enterprise system.
Transit Text and Ride Service Implementation and Product Ownership
Nowadays, it is almost unfathomable to think of smartphones as an emerging technology. However, back in 2010, when just 64 percent of the Edmonton Transit…
Transit e-Commerce Modernization
Managing strategic marketing, digital transformation and customer experience for Edmonton Transit, Nathan led…