Rohit | Design Included Campaign

Sep 9

Campaign DNA

▸ Business Problem | Limited market awareness on the Rohit Homes central value proposition, where luxury designer interiors are included within the purchase and price of each home. Emphasizing that what you see in the show home, is exactly what you can expect.

▸ Campaign Concept | Moments of elevated luxury are experienced each and every day when you live in a Rohit design included home; delivering on the brand promise of attainable luxury.

▸ Campaign Target | Younger adult demographic, at a point of transition, ready for a single family home upgrade, where lifestyle and design choices, have become more relevant to their purchase decision.

▸ Campaign Channels | This was a digital first campaign that focused on social and streaming platforms in targeted markets across Canada.

▸ Production Partners | TBWA\ Canada, Fela